Our Taehyung is the King of Brand Impact and it’s no wonder how he won this year’s Forbes’ “King of Kings” in branding. His Reve photobook has also been restocked for the third time on Weverse Global 🥳🎉👏🙌 Yesterday, his first Instagram post of the year has already garnered 9M likes in 9 hours and 10M likes in 11 hours! Congratulations, Taehyung-ah 🥳🎉👏🙌 Congratulations on being promoted as a sergeant, too 🥳🎉👏🙌🫡 It’s wonderful to hear that our Taehyung has given his best, he’s working hard, and taking his military training seriously and he’s been rewarded with such huge impact every time he gave us an update. He’s often trending with regard to his military service. He’s also featured in local and international news! That’s amazing! Keep up the great work, Taehyung-ah. 🙌🙌🙌 I, and so many of your fans and armys, continue to hope, cheer, and pray for you.
I have already outlined your brand achievements back in October but haven’t been able to put them up. I’m sure Taehyung has already surpassed new milestones, but it’s still wonderful to present his impact back then: (Note: for this part, I’m copying the achievements and milestones outlined by your fans and armys on twitter then rewrite them with AI ✌️)
- TAEHYUNG X CELINE
- Taehyung’s collaboration with Celine has proven to be a game-changer. According to the Financial Supervisory Service’s Electronic Disclosure System, Celine Korea’s sales skyrocketed by a remarkable 513.2% compared to the previous year. In addition, Taehyung’s influence generated Celine’s highest-ever Earned Media Value (EMV) of $274M, showcasing his unmatched power in the luxury fashion industry.
- Elle Hong Kong expresses excitement over the possibility of Taehyung attending Celine’s return to Paris Couture Week on July 6, marking Michael Rider’s debut as the brand’s new Creative Director.
- Hypebae, a fashion media platform with 4M followers, featured Taehyung’s appearance at Celine PFW 23 in their list of “Fashion Campaigns that Feed Our It-Boy Obsession.”
- Taehyung’s Brand Power with Compose Coffee:
- Compose Coffee saw a record-breaking surge, gaining over 2.9 million new subscribers (credit: Kim Taehyung Global Website).
- K-media highlighted Taehyung’s powerful influence as the solo model for Compose Coffee, comparing it to Mega Coffee, which featured soccer star Son Heung-min and ITZY. His ad video broke records with a massive 40M views, showcasing his unmatched model power.
- Compose Coffee’s Sales Surge:
- K-media acknowledged Compose Coffee’s remarkable performance in the previous year. With Taehyung as its face, the brand saw a 20.5% increase in sales, hitting KRW 88.9 billion, with KRW 36.7 billion in operating profit.
- V’s Influence on the MZ Generation:
- According to health and lifestyle news sources, Taehyung was selected by Compose Coffee for his huge influence over the MZ generation. His impact continues to resonate widely, even inspiring the creation of publications similar to the “Compose Magazine.”
- Market Research and Sales Growth:
- A report from Euromonitor on the 11th revealed that Taehyung’s partnership with Compose Coffee contributed to a double-digit sales growth, with a 20.5% increase to KRW 88.9 billion, solidifying his status as a major market player.
- Taehyung’s Global Influence:
- Taehyung’s marketing power is so immense that even the Blue House has acknowledged it. His partnership with luxury brand Celine boosted sales by 51%, and now Celine Korea has seen a six-fold increase in sales!
- Taehyung’s Seoul Tourism Campaign:
- V’s role as Seoul’s Honorary Tourism Ambassador resulted in a global campaign that hit 500 million views within just three weeks. His influence helped boost foreign spending by 264.1% compared to 2019, further cementing his status as a global icon.
- Taehyung as a Global Icon:
- Kim Taehyung was named Global Icon 2023 by Global Choice, an annual list celebrating top figures in fashion, beauty, music, and entertainment.
- Taehyung’s Success Across Multiple Fields:
- Taehyung is the only K-pop idol to be awarded in five different fields: Music, Dance, Acting, State Honor, and World Records, proving his wide-reaching influence in entertainment.
- Magazine Rankings and Sales:
- Taehyung’s magazines have charted impressively on Ktown4U:
- VOGUE: #1
- ELLE: #4
- HARPER’S BAZAAR: #38
- ARENA HOMME: #81
- WKOREA: #93
- Taehyung’s magazines have charted impressively on Ktown4U:
- Seoul Tourism Campaign Success:
- V’s Seoul Global Campaign saw a 500 million view milestone in just three weeks, contributing to a tourism boom with a 264% rise in foreign spending.
- V’s Iconic Global Fan Celebrations:
- For his birthday, Taehyung’s global fanbases have celebrated at iconic landmarks like the Great Wall of China, Burj Khalifa, and the New York Times Square Oculus, showcasing his global reach.
- Taehyung’s Mention in Global Culture:
- Taehyung was mentioned in a detailed article about Bing Crosby, an American pop culture icon, underscoring his international recognition.
- Taehyung’s Record-Setting Vogue Korea Covers:
- First and only person to have 6 versions of Vogue Korea covers
- Set a record for the highest sales index, surpassing 1M on its first pre-order day
- VOGUE became the best-selling K-content on Ktown4U with 52,602 copies sold
- Taehyung’s Instagram Influence:
- Guinness World Records for the fastest to 1M and 10M followers
- Fastest to reach 65M followers
- Most liked post by an Asian act (>20M likes)
- #1 Male Fashion Influencer with a 20.6% engagement rate
- Highest Instagram brand value
- ‘Purple World’ Recognition:
- The UN World Tourism Organization selected South Korea’s ‘Purple World,’ a destination linked to V’s I PURPLE YOU phrase, as the best tourist village in the world.
- Taehyung’s Mural Street and Impact:
- Taehyung’s mural street in Daegu is ranked #116 out of 210 things to do, according to TripAdvisor, highlighting his enduring local love.
- Taehyung’s Educational Impact:
- Taehyung’s immense influence has earned him recognition in Korean educational materials and popular magazines, solidifying his place as one of K-pop’s most impactful artists.
- Taehyung Featured in Bravo Magazine:
- Taehyung was featured in Bravo, the most popular teen magazine in German-speaking countries, alongside 12 other stars. Bravo has been a staple since 1956, covering various entertainment topics.
- The Richest K-pop Idols of 2024
- IU ($45M)
- Taehyung ($40M) Kim Taehyung is the #2 richest K-pop idol and the wealthiest BTS member.
- K-MEDIA
- Most Popular in the World
- Face Genius of the Yanggang Era
- Captain Korea
- New nickname from Korean media: “CAPTAIN KOREA”
- V won the Best K-Music Artist of Spring Season at the KM Awards 2024, marking his second consecutive win.
- V is crowned the 2024 Best K-Music Artist of Spring Season.
- Most Successful and Popular Idol of 2024
- Most Handsome Idol of 2024
- KNETZ
- Pride of K-POP
- Google
- Most Searched K-pop Idol in 2024
- Most searched K-pop idols on Google for April 2024.
- Kim Taehyung topped Google searches as the most searched K-pop star in the first quarter of 2024. He leads in search volume across multiple countries, including South Korea, the USA, UK, Canada, Germany, Japan, Italy, Denmark, Spain, India, and Brazil.
- As the winner of Favorite Debut Album at the iHeart Radio Awards 2024, search for V on Google and award him gold stars!
- Kim Taehyung has been the #1 related topic and #2 related query for BTS on Google since their debut.
- Wikipedia
- Most Viewed K-pop Idol in 2024
- Social Media
- V’s pet dog Yeontan becomes the first celebrity pet hashtag to surpass 530 million views on TikTok.
- Kim Taehyung ties with Lionel Messi as the most tagged celebrity on Facebook, combining the top 4 hashtags for both.
- V is the world’s fastest person to exceed 65 million followers on Instagram.
- Mosaic Works
- Mosaic art created by Yujin Cerart, a company specializing in art tiles.
- V and ‘Starry Night, Sunflower, Lionel Messi, Freddie Mercury & Iron Man’
- Kim Taehyung was named #1 in the 2024 World’s Handsome Man ranking by GeeksforGeeks, based on the latest research and science.
- Taehyung is again crowned Most Handsome Man of 2024 by TechnoSports media. His charm, simplicity, and captivating voice continue to win hearts worldwide.
- Fan Voting Awards
- Best Idol Visual – Final winner announced.
- Ad for UPICK – Best Idol Visual.
- Yeontan shines as a superstar with his adorable presence. ✨
- Other Highlights
- The sweetest fan project ever: “BTS V BORN TO BE A SUPERSTAR” displayed in the sky above the Grammys venue in 2022.
- Kim Taehyung: Born to be Loved 💜
It’s been wonderful how our Taehyung’s brand-related projects are widely successful, Taehyung-ah. I remember the first time he went to the Paris Fashion Week and how impactful the event was. After that, our Taehyung got one project to the other and thank God, they’re successful, too. Taehyung has been the brand ambassador of Celine, Cartier, SimInvest, Compose Coffee, and Seoul Tourism. That’s so amazing! Surely, he’ll have more brands to endorse in the future and they’ll see such a huge rise in their brand awareness and sales because of our V. Indeed, he’s the king of brand ambassadors 🥳🎉👏🙌